ADVERTISING GRAPHICS THAT GET ATTENTION
GRAPHIC FILE FORMATS
PNG, JPG, GIF or BMP for still image content at the highest quality; Use RGB color, not CMYK.
- Artwork Size and Resolution:
- Digital Billboard: 576 pixels width x 288 pixels height at 72 dpi.
- Vinyl Billboard: 576 pixels width x 164 pixels height at 72 dpi.
KEEP IT SIMPLE
The first step to creating effective messages with your electronic sign is to keep the wording at eight words or less.
- Less is more:
- Avoid spelling out complete sentences. Don’t use eight words when four will do.
- Emphasize catch phrases, numerical discounts or upcoming dates.
- A single message idea will read quicker and more easily than trying to combine multiple offers.
BEST FONTS
Avoid using thin fonts as well as most script fonts. The strokes of each character are simply too thin to maintain legibility over long distances. Use thick, heavy fonts to maximize readability. The bold option is an excellent way to add weight to your wording.
| Worst | Good | Best |
| Terrible | Fair | Great |
SignSTAR can help you create an effective banner ad. We even include this service in our top advertising packages