ADVERTISING GRAPHICS THAT GET ATTENTION


GRAPHIC FILE FORMATS

PNG, JPG, GIF or BMP for still image content at the highest quality; Use RGB color, not CMYK.

    Artwork Size and Resolution:
  • Digital Billboard: 576 pixels width x 288 pixels height at 72 dpi.
  • Vinyl Billboard: 576 pixels width x 164 pixels height at 72 dpi.

KEEP IT SIMPLE

The first step to creating effective messages with your electronic sign is to keep the wording at eight words or less.

    Less is more:
  • Avoid spelling out complete sentences. Don’t use eight words when four will do.
  • Emphasize catch phrases, numerical discounts or upcoming dates.
  • A single message idea will read quicker and more easily than trying to combine multiple offers.


BEST FONTS

Avoid using thin fonts as well as most script fonts. The strokes of each character are simply too thin to maintain legibility over long distances. Use thick, heavy fonts to maximize readability. The bold option is an excellent way to add weight to your wording.

Worst Good Best
Terrible Fair Great


SignSTAR can help you create an effective banner ad. We even include this service in our top advertising packages


COLOR COMBINATIONS

A
B
C
D
E
F
G
H
I
J
K
L

High color contrast is a key element to effect billboard messages. Just like using large text, the right color combination can make your message readable from a much longer distance. Refer to the samples above for many of the best text color vs. background color combinations for your electronic sign.


GET THEIR ATTENTION

Large text will allow motorists to see your message from a greater distance. If your text is too small, it will be too hard to read. Your audience is then likely to disregard your messages entirely. Although capable of much smaller, we recommend a 12” character as a minimum. Three foot text, and larger, would be optimum. The Watchfire sign has an actual pixel matrix of 160x336 with a 19mm pitch, therefore 16 pixel characters are 1 foot tall on the sign. If you multiply your artwork size by two, as we recommend for image quality under File Format below, a 32 pixel character is then 1 foot tall. Our sign software will scale the artwork down.